2025 NAAAP MADE IN BOSTON LOGO

I've just gotten back from Hong Kong recently, and it's been a bit of a whirlwind trying to get back in the swing of things. Though, I have to admit, that I was crazy busy before my trip too, as I had a bit of freelance work that I needed to finish before I left the country.

This story starts with my friend, Tyler. Tyler volunteers for multiple organizations, one of which is BAAFF (The Boston Asian American Film Festival) and he was such a fan of my design from last year, he got me a meeting with NAAAP Boston (National Association of Asian American Professionals) and they asked me to design a logo for their Maker's Market.

I agreed to it, and they gave me a rough idea of what they were looking for- though they told me that I had a lot of wiggle room. I worked at it for a few days and sent forth my designs. I decided to add some explanations of my thought process and what each piece of the design represented.

It was a stressful project, as the deadline was tight (when ISN'T it?) But here are the 4 designs I gave them, along with the explainers.

Got a favorite? I do- and thankfully, they chose it.

They really liked A, but they wanted one small change: the festival was going to take place at Faneuil Hall, so they asked if the building could be put onto the origami flower in the center. So I implemented the change and the line art was finalized.

After they approved it, I went through a LOT of potential color palette options for them. In the end, they said they wanted a palette that reflected their organization's colors: Red, Gray, and White.

So- I sent them some final options, and I believe THIS is the one they decided to go with.

I think they put it on a postcard? I have yet to see it, but I asked Tyler to pick one up for me, so we'll see how it looks.